India’s youngest and only profitable telecom operator Reliance Jio Infocomm Ltd has overtaken rival Bharti Airtel to become the second largest operator in terms of subscribers to its mobile phone services, according to data from the Telecom Regulatory Authority of India made public on Friday.
Jio, which entered the sector in September 2016, had 322.98 million users and 27.8% subscriber market share, against Airtel’s 320.38 million users and 27.6% market share as of end-May.
To be sure, the subscriber numbers include active as well as inactive SIMs. The telecom regulator counts each SIM as a user although there are overlaps.
Vodafone Idea, the company born out of a merger between Vodafone India and Idea Cellular, continues to retain the top position with 387.55 million users and a 33.36% subscriber market share.
There is, however, a silver lining for Airtel. It held the maximum proportion (99.86%) of active wireless subscribers as against its total wireless subscribers in May.
Interestingly, as Jio continues to widen its subscriber base by adding low-paying users on its network, rivals Airtel and Vodafone Idea started weeding out inactive customers through minimum monthly recharge plans of ₹35, launched in November. The telcos expect the focus on paying users will improve average revenue per user (ARPU).
ARPU is the total revenue of the operator divided by the number of users or connections on its network.
Airtel’s ARPU for the March quarter thus improved to ₹123, rising 18.6% from ₹104 in the December quarter. Vodafone Idea’s ARPU was at ₹104 in the March quarter, up from ₹89 in the December quarter, and ₹88 in the three months ended September 2018. These two companies now consider only active users to calculate ARPU.
However, both Airtel and Vodafone Idea have lost subscribers over the past 11 months. In May alone, Airtel lost 1.5 million users, while Vodafone Idea was poorer by 5.7 million subscribers. In contrast, Jio added 8.1 million users during the month.
As a result of the massive bottom-of-the-pyramid user additions on its network, Jio has seen a continuous drop in its ARPU in the past six quarters. Jio’s ARPU for the June quarter was at ₹122, down from ₹126.2 in the March quarter.
Jio had 331.3 million subscribers as of 30 June, and posted a net profit of ₹891 crore in the June quarter, according to the company’s financial results.