The Indian cricketers will soon be wearing a new brand name on their official jerseys with Chinese mobile manufacturer Oppo handing over the sponsorship rights to Byju’s, a Bengaluru-based educational technology and online tutorial firm. The deal between the BCCI and Oppo, which was inked in 2017 for a five-year period, was reportedly worth Rs 1079 crore. Team India will be wearing the jersey with the new brand name from the upcoming home season, beginning with the assignments against South Africa from September 15.
“BYJU”S will be taking over all obligations of the current team sponsor OPPO mobiles India private limited,” the BCCI said in a statement.
“The BCCI is pleased to welcome India”s leading education and learning app BYJU”S as the official Team India sponsor from 5th September, 2019 until 31st March, 2022,” it added.
A source said that the transfer is a “tripartite agreement” between Oppo, Byju’s and the BCCI and will be signed on Thursday.
“The Oppo and Byju’s are negotiating among themselves on the possible handover of shirt sponsorship deal. The CoA has been intimated that they are discussing among themselves on the transfer of sponsorship” a senior BCCI official told PTI on condition of anonymity.
In March 2017, Oppo won the Indian team jersey rights for a five-year period after outbidding Vivo mobiles’ Rs 768 crore bid.
As per the deal, Oppo was paying BCCI Rs 4.61 crore per bilateral match and Rs 1.56 crore for an ICC event game.
“Any transfer of sponsorship requires the interested parties to inform BCCI about negotiations. Accordingly Byju’s and Oppo have informed about their discussion. The BCCI doesn’t stand to lose any money as the new company will pay exactly what the old one is paying.
“The BCCI has a clause which allows transfer of sponsorship. Since there is a secrecy clause, the financial dealings can’t be spoken about,” the official said.
Another official said the transfer could, in fact, translate into more money for the Board.
“The BCCI stands to gain if there is a transfer of sponsorship. The two parties in question will have to pay an extra 10 percent (between them) and also give a notice of six months. They must be negotiating who will carry the burden of those extra 10 per cent,” the official said.