New Delhi: One of the leading fast-moving consumer goods (FMCG) players in the country, Hindustan Unilever (HUL), has reportedly slashed prices of its soaps and detergents like Dove and Rin by 2 to 19 per cent. The price reduction this months comes ahead of Diwali.
After continuous price hikes by the FMCG major amid high inflation and increased raw material costs, the cut in prices comes as a relief for its customers.
Read More: Jio 5G Welcome Offer is rolling out to users, how to activate Jio 5G on your phone
Raw material prices started to correct from their peak levels in the April-June quarter. In the last four quarters, analysts said, FMCG companies have taken price increases of 8-15 per cent, according to a report in Business Standard.
Among the HUL products that will now be sold at reduced prices after the latest cut include Surf Excel Liquid (to Rs 112 from Rs 115 for a 500-ml pack) and Rin detergent powder (to Rs 99 from Rs 103 for a1-kg pack).
A Lifebuoy soap pack of 4 (125g each) will cost Rs 132, down from Rs 140, while Dove soap (50 gm) now costs Rs 22 compared to Rs 27 earlier.
One of the distributors told the publication that HUL had asked them to push more stocks into the market.
Among stock-keeping units (SKUs) for which the effective price has been cut by way of a change in grammage include Wheel green bar and Lux soap. A Lux soap pack of four (Rs 140) has now been made a pack of five (Rs 156). In terms of effective price, there is a 10.86 per cent decline as each soap will continue to weigh 100 gm.
Read More: Infosys Faces Legal Action In The US For Gender And Age Bias
However, not all price cuts have reached the market yet, according to another distributor.
Before HUL, its rival in the soap business- Godrej Consumer Products (GCPL) – had introduced price cuts on select stock-keeping units (SKUs) last month.
The grammage of Godrej No. 1 soap was raised to 50 gram from 41 gram, while keeping the price same at Rs 10. It slashed the price of the bundle pack (five units of 100 gm each) of Godrej No.1 soap from Rs 140 to Rs 120.
Latest prices:
Rin Detergent Powder
Rs 99, down from Rs 103 for 1 kg pack (-3.88%)
Surf Excel Liquid
Price cut to Rs 112 from Rs 115 for half-litre pack (-2.61%)
Lifebuoy soap
Pack of 4 (125 gm each) price cut from Rs 140 to Rs 132 (-5.71%)
Lux soap
Pack of 4 (100 gm each) price to change from Rs 140 to Rs 156 for pack of 5 soaps (100 gm each) (-10.86%)*
Dove
50 gm soap price cut to Rs 22 from Rs 27 (-18.52%)
