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Shopee tests India e-commerce market dominated by Amazon, Flipkart

Singapore: Singapore-headquartered Sea Ltd’s Shopee has launched a recruitment campaign for sellers to sell on “Shopee India” and is ramping up hiring in the country, according to Youtube videos and Linkedin postings.

India’s e-commerce market, estimated at $50 billion in 2018 and expected to be worth $200 million by 2027, is dominated by Amazon India and Walmart’s Flipkart. Two of India’s biggest conglomerates—Reliance Industries and Tata Group—are also making a play in the sector with their JioMart and Tata Digital enterprises.

“Shopee is coming to India!” announces a video posted earlier in August that promises free shipping and no commission fees for sellers and buyers.

The company did not immediately answer questions as to whether they would launch in India.

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