In its efforts to stem churn in the high paying postpaid segment, Vodafone Idea has rejigged its postpaid plan structure with a feature called Vi Max which allows the customers choose the benefits they want with their plan.
The new plans are available as individual and family plans with the choice of benefits across four major segments – entertainment, food, travel, and mobile security, the cash-strapped telco said in a statement Saturday.
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“Vi Max is not only about connectivity but also designed with an intent to empower our valued customers to determine the features that are most useful for an optimal experience as well as value for money,” Avneesh Khosla, chief marketing officer, Vi said in the statement.
All plans will continue to offer use of Vi’s content features like Vi Games, Vi Music, Vi Jobs & Education, Vi Movies & TV, in addition to features like ‘set your own limit’ which allows users to set the credit limit on their account, and priority customer service.
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Vi’s partners for these benefits include Amazon Prime, Disney+Hotstar, SonyLiv, and SunNXT in entertainment, EazyDiner in the food category, EaseMyTrip and MakeMyTrip in the travel category, Norton Anti-Virus in the security category.
Since mobile usage patterns differ from person to person as per their requirement, choice allows the users the ability to choose their preferred benefits across the four segments, the telco said in a media statement.
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So far, telcos have offered higher priced postpaid plans with multiple benefits across OTT content platforms and subscriptions to digital services, but they have been pre-bundled with no choice in choosing the benefit to avail.
The number of benefits customers can choose from while using Vi Max depends on the price of the plan. The entry level individual postpaid plan offers one choice in addition to the Vi bouquet of digital services, credit limit setting, and priority customer service, while the RedX 1101 plan comes with 10 out of the 12 benefit options.
All family plans allow users to choose 2 out of the 7 benefits available to customers.
