Since the beginning of this year, we have been hearing a lot about artificial intelligence and companies like Google and Microsoft are already in an AI race of sorts. With their respective AI-powered chatbots, Bard and Bing, and many other AI tools, the two tech giants are constantly innovating and trying to get ahead of competition.
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However, until now, one big tech player was rather quiet when it comes to AI- Apple. But recent reports say that the tech giant is already investing millions of dollars in the AI space and might even come up with various AI tools in future.
Apple investing millions in AI
According to a report in The Verge originally attributed to The Information, Apple is investing millions of dollars every day in AI. The report adds that the company is working towards developing various AI models, across several teams.
The team working on conversational AI is called “Foundational Models”, and has around 16 members. Several former Google engineers are also part of this unit and it is lead by Apple’s head of AI, John Giannandrea. He was hired by Apple in 2018 to work on Siri.
Apart from this team, others are also working on AI at Apple. An image generation model, a multimodal AI, a chatbot that would interact with customers who use AppleCare, and another chatbot that would help automate multistep tasks with Siri are some of Apple’s reported upcoming AI projects.
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Meanwhile, insiders told The Information that Ajax GPT, Apple’s most advanced LLM, has been trained on over ‘200 billioln parameters’ and is more powerful that OpenAI’s LLM GPT-3.5, that served as the foundation of viral chatbot ChatGPT.
Apple and generative AI
In May this year, reports surfaced that Apple was hiring aggressively in the Generative AI space. From Multimodal Generative Modeling Research Engineer and Visual Generative Modeling Research Engineer to Machine Learning Engineer – Generative AI, a lot of opportunities were listed on Apple’s US career page.
In March this year as well, reports had surfaced that Apple was indeed experimenting with generative AI tech. However, nothing has been confirmed by the tech giant yet.
Meanwhile, Apple CEO Tim Cook had visited India earlier this year to inaugurate the first Apple Store in the country. During the event in Mumbai, he had told India Today Tech that Apple was ‘bullish’ about AI, which is already a key technology in many Apple products.
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He mentioned features such as ECG and fall detection in the Apple Watch that utilise AI. Cook had also said that Apple would continue to be at the forefront of artificial intelligence.
