YouTube, a popular video streaming giant, doubled down its steps to block the use of ad blockers across the platform recently. The experiment, which was first tested with a small user base, is now rolling out globally, leaving viewers who resort to ad blockers confused about their next step. While some uninstalled the blocker package, others are exploring more powerful alternatives that still work despite the crackdown.
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According to a report from Android Authority, users are resorting to better ad-restricting paid software and non-Google browsers. This is because they are not affected by the recent crackdown yet and continue to serve an ad-free experience on YouTube.
Media outlet Wired has reported that lakhs of viewers who use ad blockers cut ties with the software and uninstalled it last month. A staff from Ghostery, a popular ad blocker on Chrome’s web store, shared that the ratio of installs and uninstalls remained three to five times in October. The majority (90 per cent) of the users complained that the software failed to provide an uninterrupted and ad-free experience on Google’s service.
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While the numbers dipped on Chrome, a 30 per cent rise on Microsoft‘s Edge browser was witnessed during this period. One more ad blocker – AdGuard witnessed a decline in downloads and a sharp rise in uninstallation due to YouTube’s decision on Chrome. But the tides turned when users realised that the subscription model of the package could still block ads.
Some users are also exploring the Newpipe website, similar to YouTube, which can run videos without ads. According to Android Authority, the uBlock Origin extension continues to block ads on Firefox internet browser. For users looking for a permanent solution, you can subscribe to YouTube Premium, which starts from Rs 129 in India.
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It comes in three trims: Individual annual plan (Rs 1,290), Family monthly for up to five members (Rs 189 per month) and Student for Rs 79 per month). The subscription offers benefits including an ad-free experience, media playback in the background, a download option and a YouTube Music subscription.
