BUSINESS

IndusInd launches new co-branded dining credit card

Mumbai: IndusInd Bank has introduced a co-branded credit card in collaboration with EazyDiner, offering an additional discount of Rs. 500 when using the EazyDiner App via PayEazy for both dining and take-away at specific restaurants. The card includes a three-month complimentary EazyDiner Prime membership, providing discounts ranging from 25% to 50% at over 2000 premium restaurants. Membership renewal is contingent upon spending Rs 30,000 every 90 days.

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The card provides up to 2 reward points for every Rs 100 spent. Additionally, these reward points, along with the discounts, can be instantly redeemed against dining bills on the EazyDiner app. Upon spending Rs 30,000 every 90 days, users can earn 2,000 reward points.

Soumitra Sen, Head – Consumer Banking and Marketing at IndusInd Bank, stated, “According to industry data, the Indian Foodservice Market size is estimated at $69.78 billion in 2023 and is expected to reach $125.06 billion by 2029, growing at a CAGR of 10.21%.”

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Kapil Chopra, Founder of EazyDiner, highlighted the potential savings of Rs 1500 on dining out for customers. He emphasized that this card, the second edition of their partnership with IndusInd Bank, is lifetime free with no annual fee. The previous variant, launched last year, was described as a significant success by Chopra.

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EazyDiner, founded by a team of restaurateurs and hoteliers, positions itself as a food discovery, table reservation, and restaurant payment platform. Each reservation includes a deal, and EazyPoints, the platform’s loyalty program reward points, can be redeemed for complimentary meals and hotel stays.

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