If you are an Amazon Prime user, there is a big news for you. Starting January 29, 2024, the streaming service will show some ads if you’re not a paying member. This change is happening because Amazon wants to invest more in creating content for Prime Video.
Notably, Amazon Prime began in 2005 with the promise of free Two-Day Shipping on a million items. But over the years, it has grown into much more. Now, besides speedy shipping, Prime members get exclusive deals, entertainment on events like Prime Day, music, podcasts, gaming perks, and savings on prescriptions and groceries.
One of the cool things in Prime is Prime Video, which offers hit movies, award-winning Amazon Originals, and live sports. To keep bringing exciting content, Amazon will start including a few ads in Prime Video shows and movies. This will kick off in the U.S., U.K., Germany, and Canada first, followed by other countries like France, Italy, Spain, Mexico, and Australia later in the year. There is no mention about when the changes will be implemented in India.
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Don’t worry if you’re already a Prime member, the cost won’t change in 2024. However, if you want to skip the ads, Amazon is introducing a new plan for an extra $2.99 per month for U.S. Prime members. Prices for other countries will be shared later. Prime members will get an email heads-up to choose the ad-free option if they prefer.
Even with this ad news, Amazon Prime is still a fantastic deal. Along with the fast shipping, you get tons of entertainment options, exclusive content, ad-free music, and savings on healthcare, prescriptions, and groceries. There are also special deals, easy returns, and access to services like Prime Reading and Prime Gaming.
Amazon promises to keep improving Prime, adding more benefits and features over time. So, for now, Prime members can enjoy the diverse perks and benefits that make their subscription totally worth it.
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To sum it up, Amazon Prime Video’s decision to include ads for non-paying members is part of the company‘s strategy to enhance its content offerings while maintaining a competitive and attractive membership package for its diverse user base.
