Vodafone Idea launches mobile-based safety service for women

Vodafone Idea has launched a mobile based safety service ‘Vodafone Sakhi’ for women which includes features such as emergency alerts, emergency balance and private number recharge.

The safety features will be available to women customers using Vodafone pre-paid services across the country. The service works across smartphones and feature-phones even without any balance or mobile internet.

“India has over a billion mobile connections and almost half of our population is women. Yet, less than 18% of mobile subscribers are women. Further, most women have access to only feature-phones and basic mobile phones. This large gap in mobile access and usage also conveys a lost opportunity to connect and empower more women,” said Avneesh Khosla, Associate Director – Consumer Business, Vodafone Idea.

“ With Vodafone Sakhi, we are taking forward our long-term commitment of driving inclusion and addressing real societal problems,” added Khosla.

The company will drive a national marketing campaign about the service across the country.

“Our marketing campaign Ab Rukein Kyu? aims to connect deeply with our women consumers and urge each one of them to participate in this movement of change,” said Siddharth Banerjee, EVP – Marketing, Vodafone Idea Limited.

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