BUSINESS

Swiggy introduces Pockethero for budget-conscious users: Know what it is and how it works

Pockethero is a new offering introduced by Swiggy, a popular on-demand convenience platform in India. It is designed to make online food ordering more affordable and accessible for people who are mindful of their budget. This service provides significant discounts of up to 60% on food orders and offers free delivery, aiming to save customers money and become their preferred economical choice.

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The primary goal of Pockethero is to cater to individuals who might currently feel that ordering food online is not a cost-effective option for them. The service strives to live up to its name by providing substantial discounts from partner restaurants and ensuring free delivery, allowing customers to enjoy the convenience of food delivery without worrying too much about their expenses.

Sidharth Bhakoo, the VP and National Business Head at Swiggy, highlighted that Pockethero is part of the company’s ongoing efforts to innovate and meet the needs of its customers. This initiative is aimed at addressing the concerns of those who perceive online food delivery as less valuable due to its costs.

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“Pockethero aims to make food delivery accessible to a set of users who today may find online food delivery less value for money. True to its name, Pockethero delivers the best of discounts from our partner restaurants and gives free delivery on top of it to give our customers a taste of convenience without having to think much about their pockets! As a company, we keep innovating on behalf of our customers, and this is one other initiative that is being piloted by our teams” Bhakoo said.

Swiggy is also focused on creating a beneficial situation for both users and restaurant partners through Pockethero. It aims to increase visibility and business for participating restaurants by attracting users who might have been hesitant to order due to budget limitations.

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To access Pockethero, users can easily find it within the Swiggy app. It is located alongside the Offer zone in the Food category, allowing customers to discover and benefit from the discounts and free delivery options available through this new service.

In essence, Pockethero by Swiggy is a cost-friendly solution that aims to make online food ordering a more feasible and attractive option for budget-conscious consumers, offering them discounts and free delivery to enhance their overall food delivery experience.

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